3 reasons why you find it difficult to sell

It’s so difficult to sell a product to somebody. After all why should they consider buying from me? I mean I wouldn’t want somebody to come up to me and sell me something I didn’t want to buy, would I?

They also don’t look like they would want to buy this product. Maybe they might be interested some other time. But now they sure don’t seem interested.

In any event selling is such a low job, I wouldn’t want to do it. I’m just doing it now because I have to start my business and can’t afford a sales person.

So who says they don’t want to buy from you. And who says they don’t want to buy this product? It’s only that little critical voice in your head that’s telling you that. You have no idea whether the other person wants to buy from you or not. Do you? You are presuming.

Why are you even thinking this? It’s because you have come across some really pushy, overbearing sales people who have made you feel as if you were morally obliged to buy. In fact you felt downright bad saying no.

You also think that being a sales person is a really low kind of job. It’s only really stupid folk who can’t find another job that do this. After all there are no degrees in Selling are there? There are degrees in Marketing, Business Strategy, Human Resources, Mathematics etc. But where can you study Selling? Evening college?

So there is nothing distinguished about being a sales person.

There we have it. You don’t think selling is a particularly great job, you don’t think you product is any good and you certainly don’t think the other person wants to buy it from you.

You have nothing going for yourself. And most importantly, you have no sale coming your way.

During my selling career I have made the same mistakes so many times, I’ve run out of fingers to count the occasions. One mistake in particular which I made often and which made me shake my head at my own stupidity every time was to presume that the person asking for information would not be able to afford the cost of the product.

I have been wrong so often about this particular presumption and many others I wouldn’t be able to count the numbers anymore.

That’s not the only mistake I’ve made while selling. There are many more. One thing is certain, if you don’t ask whether somebody is interested in your product, you will never know whether you’ve just missed a sale.

If you think to yourself that the person you want to sell to has been looking for ages for this product, is desperate to buy it and you would be doing him a huge favour by presenting it to him to buy, how would you feel then?

Wouldn’t that make selling so much easier? Try it next time you need to present your product to a potential customer. Try it the next time you go for that job interview. Your selling yourself aren’t you?

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