A website for your tiny home business

Would a website work for you if you have a tiny business? Now that’s a good question isn’t. Many people, especially those participating in the home industry arena, tend to think that their business does not warrant a web presence.

So let’s have a look at an example. I’m going to use a cake baking business. One from home where the owner of the business uses the stove in the kitchen and supplies cakes and cookies to the customers in the immediate vicinity.

Of course it doesn’t have to be cake making. It could be a carpenter making beautiful rocking chairs, or a busy gardener selling seeds. seedlings and baby plants. It could be a person offering small moves with a van or a lawn mower repairer with the home garage as his office.

Any little business will do.

But let’s do cakes.

How would that business work? Orders taken at church, school where kids attend, the office where you work, the office park where your offices are situated, the local sports club, your little hand written note at the supermarket gets you special event cake orders. And the list goes on.

All good marketing ideas and they truly work.

How would a website fit into your existing marketing? Of course your website, which could just be a blog may still be used for local marketing. Many people use the web to search for small business services in their area.

The real benefit though comes into it when you expand your business to reach beyond your immediate market. But then how can a fresh cake maker expand his or her market beyond the immediate delivery area?

This is where one might want to get ones creative thinking cap on. What of your business can you share online? If one is a baker, what about sharing recipes? The recipes can be written up with a beautiful pic as decoration.

There could be scope for a full-on video series on how to bake a cake, or the art of cake decoration/icing. A section for tips and tricks. A recipe book to sell or download for free to entice subscribers.

What about becoming a performance marketer (affiliate member) for companies selling cake making utensils and ingredients. And what about selling cakes, using overnight or same day delivery services, to areas further than you might have considered possible.

Cookies to supermarket chains?

Ok, I’m getting a bit carried away here. But you might have gotten my drift by now. It’s so cheap to go online now. Hosting is cheap, posting on YouTube and Flickr is free or inexpensive. Facebook and Twitter are great free tools to chat to possible customers with and the list goes on.

All it will cost will be your time. And that could end up being a very worth while investment.