About

Hi!  My name is Anja Merret and this is a bit about me. I started off my working life as a high school teacher with a degree and a teaching qualification.  Note to teachers, you have my full admiration. It’s a tough job. After four years I changed careers and joined my husband in his legal practice taking over all of the admin and book-keeping side of the business.

After just over ten years of this, a change was a good idea and I went back to Uni for my MBA with a specialisation in marketing.  Marketing is something that I really enjoy. It’s a mix of creative thinking and logic.  Good ideas do need to result in sales and have to ensure the business grows.

My experiences in marketing are wide ranging from very small to medium sized businesses over a period of twenty odd years. Single practitioner to companies with fifty plus staff. And they span many industries from adult education to manufacturing, service and hospitality industries.

In almost all of the companies I have worked for or those that I have had as clients once I went solo, the one universal condition was always that there was no budget for fancy stuff.  So I know how to make those marketing bucks last a long long time.

Where I see this blog heading is as a resource of information for people needing to set up their own business due to the economic upheavals hitting all of us right now. Besides info I will also recommend books, business software etc to make your life easier. I will have read or used the recommended items myself first!

It would also be great if the new entrepreneurs reading this blog, sent through requests for topics that they would like to get info on, or just to share their personal journeys for others to learn from. Hopefully this will get so big that I might have to select items. So get your requests in now. I do reserve the right to chose topics relevant to this blog.

Guest writers are also welcome to contribute. Let’s help each other get through these difficult times together.

For requests, to become a guest writer or for a personal consultation to discuss your specific marketing requirements e-mail me on anja at anjamerret dot com.

News as at 7 March 2010. I am currently working as a volunteer for VSO in Hanoi, Vietnam!

PS

The name of this blog is a reflection of my South African roots. The expression fundi stems from the Nguni word umfundisi meaning teacher or preacher and is popular in mainstream South African English.  It is most commonly used to describe an expert.