marketing fundi Rotating Header Image

Posts under ‘Anja Merret’

How long before you give up on your dreams

How long would you consider to be sufficient time before you gave up on a project that for all intents and purposes was dead in the water. Have you had a business idea that you gave up on? A career path or a hobby? A sporting achievement?
At what stage would you consider that you had [...]

What’s wrong with getting a coach?

Nobody hesitates to see a doctor when they have a broken bone. Toothache? Phone the dentist. Financially ill or business in the pit? Muddle along on your own. What for? Get a coach, employ a ‘financial or business doctor’. Don’t go it alone.
Top athletes depend on their coaches for peak performances. The top teams in [...]

Substantial gains for stocks in 2009 - so too for unemployment numbers

The stock markets in 2009 were the place to make some nice profits. The FTSE in London rose by 22%, Germany’s Dax by 23% and France’s Cac by 22%.  These gains have been attributed to the recovering global economy.
The global financial system stabilised over this period and it appears a major recession has been averted. [...]

The career of the future - internet marketer

Plying ones trade as an internet marketer is a fairly new profession. It was unheard of a few years ago to consider making a living by offering a good or service. Even the online giant of Amazon has only been around since 1995. That’s hardly a long time never mind a life time although it [...]

The new business of internet marketing - as good as they say?

This hot topic is being talked about everywhere and not only on the internet. It is often associated with people who show off with a picture of themselves clutching an oversized  cheque that shows hundreds of thousands of dollars worth of earnings - for one month!
This kind of ill-gotten publicity has given internet marketing a [...]

The power of good manners

Something that I noticed, in fact bowled me over, was the courtesy of the Asian people. And I wondered at the time whether we parents in the so called developed West are letting our children down by not teaching them better manners.
But then it’s more than our children. An interesting post on Tom Peter’s blog [...]

Tossing the khyber and business strategy

Pity Gary Vaynerchuk doesn’t voice his opinions more often. Of course he does every day on his wine channel. But his uptake on the world of business can be refreshing and illuminating. Business people should take note.
His latest one is about AOL’s business model. And it makes for excellent watching. The point Gary V makes [...]

Customer relationship marketing or words to that effect

Do the big boys make a meal of that! Huge expenditure on software applications to enable them to build customer relationships. Why one wonders. What went wrong that they need to resort to those expensive toys?
It’s something that I thought of a day ago when my friend who runs a self-catering accommodation business in Cape [...]

The art of the apology as a strategic business tool

John Kador’s book called Effective Apology could be a book that should be prescribed reading to everybody working. In fact it seems suitable consumption for anybody living in present times.
Why restrict this to the now. It could be required Business School material in the future as long as company policies seem to determine that [...]

The good stuff is still selling

Apple Inc, the computer and gadgets company, is reporting exceptional sales. Again. What about the recession then?
So what that the sales are being driven by the cheaper 13″ harder body (yeah - because I managed to buckle my aluminum case with a gentle knock ) MacBook Pro. Or the new iPhone is whipping off the [...]