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Posts under ‘marketing’

Save thousands with an Article Writing Service

Oh right. Using an Article Writing Service is going to do that for you? Couple of thousand dollars or even pounds? Never! More like Zimbabwean Dollars. Oh wait, you can’t get those anymore they ran out of paper trying to print mega Zim dollar bills!
However, it’s not really an over-hyped statement. You can really [...]

No better time than now for small businesses

No better time will ever come for small businesses to make their mark. As the big giants of enterprise continue to shed jobs and post declines in income and profits, so one needs to understand that here is an opportunity of gigantic proportion for the little guys.
There are many reasons why big business is failing. [...]

Changing the rules when times are bad

I was reading Anja’s last blog post about the importance of customer-based service and I thought I’d add my say to the subject.
I am quite actively involved in the financial services sector in South Africa and it has been quite interesting to watch the definite shift in attitudes as this “financial crisis” has played out.
It [...]

Everybody is a potential customer

The last four days have been quite an interesting experience in dealing with corporate UK. Most of the time it hasn’t been pleasant! But let’s paint the scenario first.
A magazine publisher has set up a one day Summit with some fairly respectable speakers. I have been tasked with bringing more delegates to the event. The [...]

A website for your tiny home business

Would a website work for you if you have a tiny business? Now that’s a good question isn’t. Many people, especially those participating in the home industry arena, tend to think that their business does not warrant a web presence.
So let’s have a look at an example. I’m going to use a cake baking business. [...]

The Presence Builder Project - Twittering like a Bird

Sign of the times isn’t it. One of the fastest growing social media tools allows you to chat to others for no more than 140 characters. And that includes spaces. We just don’t have time for more, it seems.
So where do you fit into this in terms of your presence online. Probably the easiest answer [...]

Failure is good for business

Apple Inc the computer folk have posted some great earning results yesterday. Remember folks, we’re in a recession! It appears that most of the earnings is thanks to the iPhone which they introduced in 2007. So far 21 million iPhones have been sold.
What is even more amazing, considering how young the iPhone is, [...]

The Presence Builder Project - managing your reputation - who are your friends

Reputation management
I’m keeping these words in bold letters because managing your reputation is so important. Especially online! Remember. In cyberspace your information hangs around for ever.
Of course the real world is just as sensitive when it comes to reputation. Have you ever wondered what the family members think when their mom/aunt/sister is [...]

The Presence Builder Project - all about managing your reputation when uploading your stuff

Reputation management
This is such a big one I’m giving it an extra heading! It even has it’s own page on Wikipedia which has a great little definition. It says that reputation management is about tracking an entity’s - that would be you and I and anybody else online- actions and other entities’ opinions about [...]

Branding is everything - or not

A fun website run by a friend shows off personalised or vanity car number plates. Most of them are just for fun, but some are used to support a company name or brand. It’s a bit like the Red Bull drink and the Beetle car with the can of the drink perched on the [...]