Posts under ‘marketing’

An interesting article by Dave Fleet discusses how within the marketing and advertising industry the lines are blurring. Previously one could determine what services an ad agency offered and what a digital agency would provide. They were quite distinct disciplines.
Recently these lines have started to blur with agencies offering a more holistic service to their [...]

Happy birthday dear Twitter you were all of three years old on March 21. Well, that is if one can believe an article on TechCrunch.  It certainly made me revisit the article I wrote on Twitter a while back.
How did this little social media site evolve over this period? In November 2007 I reflected on [...]

The debate has raged for centuries and will continue to do so for further centuries. Do you provide the same ol’ product or do you innovate? Is your product wonderful, excellent quality, just right for the market and needs absolutely no changes? Think again. There is no such thing.
Those organisations who have presented their product [...]

I’ve just finished reading Mike Zipursky’s recent article on the importance of relationships in marketing… it definately hit home for me and I’d like to maybe share a part of my experience.
When I initially struck out on my own, I had a fair whack of my own personal capital so I threw a lot of [...]

Marketing is about building relationships. You might not hear that directly from other marketers, but that’s really what it’s all about.
You see, marketers that have been in the trenches for a while will be quick, and rightfully so, to tell you that your first sale will always be your most expensive - and that your [...]

Every now and then there is a hype storm that is so big that it throws sand into everybody’s eyes blinding people to the reality of what it is. Twitter is one of those storms that is hitting the marketing industry near you. Here are some things I’ve noticed. If you have seen anything else, [...]

Gary Vaynerchuk’s videos are great entertainment and often bring with them a nugget of advice that is worth taking on board. This particular one is no exception. It’s a message directed at people trying to monetise their blogs. But the principle could be useful to any entrepreneur.
His message is simple. You want business? Go and [...]

For the small business owner or for someone still considering setting up a business the question of managing a reputation is probably the furthest away from their mind. It’s surely only big companies that have problems in this area.
The tech world’s derision towards Microsoft’s plan to set up retail stores is an example of how [...]

Here’s a very basic concept. One of the differences between a recession and economic growth is how Mrs Consumer shops. During economic growth she is prepared to buy any ol’ rubbish.
During a recession she buys what she thinks is necessary and what she truly needs.  Yesterday my daughter went shopping for groceries at the local [...]

For the small business owner marketing is often a major stumbling block. It’s a pain in the lower region, an activity they don’t want to do or even know how to do. Nightmare stuff. You get my point!
What doesn’t help is that it’s not taught in college or university. You’re taught how to become a [...]