Posts under ‘pricing’

An interesting statistic was mentioned in a post on Huffington. Unemployment for those making $150 000 a year was only 3% in the last quarter of 2009 whereas the percentage of unemployed was a staggering 31% for the bottom 10% of income (USA stats).
So much for an across the board unemployment rate. Put a figure [...]

Nobody hesitates to see a doctor when they have a broken bone. Toothache? Phone the dentist. Financially ill or business in the pit? Muddle along on your own. What for? Get a coach, employ a ‘financial or business doctor’. Don’t go it alone.
Top athletes depend on their coaches for peak performances. The top teams in [...]

Chris Anderson’s, he of Long Tail fame, new book Free is causing a stir. As it should do. The topic of free is a hugely complex one. It’s been brought on by the culture inhabiting the internet and is currently contributing to the part-demise of the print industry. More deaths will follow.
In particular the debate [...]

There is probably a fair amount of advice floating around in cyber space dealing with the recession and how to survive it. Do you need more, you might ask yourself. Well, maybe you could do with this one. Because it’s for ordinary folk. The ones that are rarely spoken to or about.
Tip 1 - Don’t [...]

Pricing for beginners. That’s not for beginners as in ‘I’m still trying to work out what service to offer’ kind of beginner. It’s about the very beginning of your journey into entrepreneurship. The doors have just opened and you are ready to roll. 
How does one approach the idea of pricing when starting off a business. [...]

You would think the number one way of deciding on a price would be to take your cost of putting that product or service together, what it costs to supply it and then add on a reasonable profit. You would think. Wrong.
It certainly does no harm to look at these kinds of calculations to provide [...]

You have identified the service you want to offer to your customers, you have worked out what makes you unique and why folk should buy from you. Now you need to determine the price you want to charge. And this is one of the most difficult tasks to do.
The first personal and often gut reaction [...]