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Posts under ‘relationships’

What the unemployment figures are really telling us

An interesting statistic was mentioned in a post on Huffington. Unemployment for those making $150 000 a year was only 3% in the last quarter of 2009 whereas the percentage of unemployed was a staggering 31% for the bottom 10% of income (USA stats).
So much for an across the board unemployment rate. Put a figure [...]

Customer relationship marketing or words to that effect

Do the big boys make a meal of that! Huge expenditure on software applications to enable them to build customer relationships. Why one wonders. What went wrong that they need to resort to those expensive toys?
It’s something that I thought of a day ago when my friend who runs a self-catering accommodation business in Cape [...]

Never burn your bridges

Sometimes that drive to be the rooster on top of the hay stack is just too compelling. It can wipe out all reason. This malaise can attack anybody. So no sniggering is aloud.
The drama playing out between Porsche and Volkswagen is one such fight for the top of the hay stack. It has been quite [...]

The Presence Builder Project- or why you need to be careful how you present yourself online

This is the first in a few articles that will provide some advice on how to go about building your presence online. This Presence Builder will advise on such things as why your avatar choice is important, why your online name must be picked with caution to what you vote for on social networking [...]

Careful you know the rules when using social media

As social media starts to grow up a little from crawling baby to tottering toddler some interesting research results are starting to be published. What is social media being used for at this stage of its development?
These results of a survey, thanks to Dave Fleet for the introduction, conducted in Canada show some trends to [...]

Step up

I’ve just finished reading Mike Zipursky’s recent article on the importance of relationships in marketing… it definately hit home for me and I’d like to maybe share a part of my experience.
When I initially struck out on my own, I had a fair whack of my own personal capital so I threw a lot of [...]