Posts under ‘social media’

The current statistics of unemployed University graduates are quite alarming. Of course this is not necessarily a totally unique event. Forty odd years ago, my then fiancé was trying to find a clerkship with a firm of solicitors/lawyers. It took many months and the pulling of strings by family members before he managed to get [...]

One thing the recession is bringing with it is a sense that rampant consumerism isn’t working at the moment. One of the disadvantages of consumerism is the fact that one has so many customers that they become statistics and stop being people.
Just to provide an example. Recently I have had some dealings with our [...]

Would a website work for you if you have a tiny business? Now that’s a good question isn’t. Many people, especially those participating in the home industry arena, tend to think that their business does not warrant a web presence.
So let’s have a look at an example. I’m going to use a cake baking business. [...]

On Friday I set up the MarketingFundi Twitter account. Although I have had a small and not particularly active personal presence on Twitter since March 2007 - yip I’m one of the oldies - this is the first time I am seriously experimenting.
Friday is a good day to start as the Twitter world goes into [...]

Sign of the times isn’t it. One of the fastest growing social media tools allows you to chat to others for no more than 140 characters. And that includes spaces. We just don’t have time for more, it seems.
So where do you fit into this in terms of your presence online. Probably the easiest answer [...]

The concept of social profiling fits into the entire Presence Builder Project. As we join up with ever increasing business and social media sites it becomes difficult to keep ones profile/presence updated and standardised.
When you leave your job or are asked to leave and you find your new dream job then where in amongst all [...]

Reputation management
I’m keeping these words in bold letters because managing your reputation is so important. Especially online! Remember. In cyberspace your information hangs around for ever.
Of course the real world is just as sensitive when it comes to reputation. Have you ever wondered what the family members think when their mom/aunt/sister is [...]

Reputation management
This is such a big one I’m giving it an extra heading! It even has it’s own page on Wikipedia which has a great little definition. It says that reputation management is about tracking an entity’s - that would be you and I and anybody else online- actions and other entities’ opinions about [...]

In my series on the internet and how you nurture your personal brand online I chat about the way our information can move beyond the space where we have posted it. This can happen even if we never intended to find ourselves the subject of a viral campaign.
This is what happened to two employees of [...]

Before I start this section I want to just remind everybody of this incredibly important fact. It is huge, mammoth, of tsunami like proportion and is something you should put on a sticky on your monitor where you can see it every day.
Alright enough already. What is it?
The internet never forgets.
Make a note [...]