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Posts Tagged ‘USP’

The minefield of pricing decisions - part two

You would think the number one way of deciding on a price would be to take your cost of putting that product or service together, what it costs to supply it and then add on a reasonable profit. You would think. Wrong.
It certainly does no harm to look at these kinds of calculations to provide [...]

Become an evangelist for brand you

You have decided that you would like to start your own business. It could also be that you have been forced into this decision by the economic situation. No matter what has gotten you into the situation of going on your own, there are some good first steps to take.
The first one would require some [...]